"How often do you post to your blog?" is an extremely popular question, to which there is absolutely no right or wrong answer. Twice per month? Twice a week? Twice a day? Just one single time a day?
You'll find a lot of different blog posts promoting different scheduling for blogs. Many of them recommend posting a few times weekly, maximum. Here's my undertake the issue - both blog posting schedules that matter, and to what kinds of blogs they're applicable.Understanding Posting Schedules
First of all, you will need understand that there is absolutely no right/wrong answer because of this question, as I've already stated. Different timings may or may not work for various kinds of blogs.
The following advice isn't something that I believe works for each blog, but it's what works for most (after my research).
How User Engagement & Blog Posting Are Related
First of all, it is a myth that readers will be annoyed in the event that you update your site daily. It's simply a myth, without real evidence to back it up. One of my all-time favorite blogs sends me an e-mail each day or every two days.
I love it. It gives me more information when compared to a month of Sundays of autoresponder messages from any other blog.
Having said that, users also don't mind in the event that you post only once weekly. Truth be told, readers are only looking to see how they are able to benefit from your blog - that's just about the only reason they're there and why they signed up to your e-mail list (unless they're friends or family.
Alright - let's get down to the posting schedules.
Daily/Multiple Times EACH DAY
Oooh! I feel I'll provoke a substantial amount of controversy with this particular one, aren't I?
But yes - Loft Conversions Manningtree believe that posting multiple times per day can be beneficial to blogs. If for reasons uknown you're not open to post multiple times each day, then you should strive to post at least one time a day. For nearly 95% of people reading this post, that's what you ought to be doing.
You need to definitely post this often in the event that you run one of the following blogs, or engage in one of the following business strategies.
Informational/Tips Blogs
Take this blog for example - it deals mainly with blogging, Online marketing, and SEO tips. Quite simply, it offers valuable information to those who read this website regularly.
To be branded as an authority in your niche, your site needs to have just as much helpful, quality content onto it. If that means posting 3-5 times a day, go ahead.
Most blogs on the web (including yours) will belong to this category.
Personal Blogs
Let's face it - personal blogs usually do not get much traffic. The previous rule about readers coming solely for personal benefit once more applies here.
There's little benefit a reader can gain from your personal blog unless you're A.) Hilarious or B.) An excellent writer who is able to hold people spellbound.
Chances are, you're not either. But let's just suppose that you decide to go on and take up a personal blog regardless. You ought to be posting once each day.
For most personal blogs, I wouldn't recommend more often than once each day (because hey - people like to have a little time to take into account themselves, and not simply you).
However, once per day is usually necessary, if you would like any sort of traffic. For the reason that that individuals who do follow and read your blog regularly obviously think you're an excellent writer or funny. And, they need their daily dose of fantastic funny (but again, don't overdose).
The Benefits
No doubt about any of it, there are particular benefits you obtain from posting daily that you won't get if you post less often.
Search Engine Optimization
Although this can't be outright proven, it's becoming clearer that Google favors blogs that post content on a regular basis throughout the day.
When you publish a new post, Google is automatically notified. Eventually, their spiders are certain to get to crawling your pages and ranking them.
If they're notified quite often, that means you blog often. In the event that you blog often, which means your blog is active and regularly providing content to your readers.
All things said, this can not be proven, but it's a general trend I see after conducting research in the SERP's.
Alexa Ranking
Although posting 10 times each day mean that you'll automatically be promoted to the most notable 1000 blogs, the blogs that engage a higher-frequency posting schedule often rank higher, compared to blogs that post less frequently with the same quality standards.
Case Studies
I recently came across a forum thread where an Affiliate marketer laid down his strategy to go from $0-$200/day in AdSense earnings in two months flat.
What he basically did was outsource cheap article writing jobs to freelance article writers. He hired many 'em, posting on his blog 30-40 times. Every. Single. Day.
The result? He's sitting pretty with $200/day in AdSense earnings. In two months, flat. And that's only 1 of his online businesses.
Let's take another example. A good friend of mine, for whom I recently guest posted, has a prestigious Alexa rank of 44K, amassing a total of 14,000 page views each day.
He posts a minimum of three times a day. And it's taken him a measly 2 yrs to be at where he is right now.
That's pretty good, in the event that you ask me.
HOWEVER...
However, this rule doesn't connect with all types of blogs. In fact, posting multiple times a day, or even once daily, would be disastrous to certain blogs.
Business Blogs
By business blogs, After all blogs that belong to already established, offline companies - Wal-Mart, for instance. These types of blogs should not - I repeat, shouldn't post more than twice a week (and really, once weekly is all you have to be doing).
Why?
Simply because those forms of blogs aren't designed to be updated regularly. Most of the time, they're simply about discounts, or business news.
They have no need for SEO (unless it's a local service people actually search for online). In essence, it's just a front that says "we're online too".
ARE YOU EXPERIENCING Something Worthwhile TO STATE?
You have something worthwhile to say? Something that will in actuality help/inspire/motivate people? Do you?
You don't?
Then don't say anything.
Simple as that. If you're not sure about whether or not you need to blog everyday, then blog if you have something to say.
However, make an effort to maintain some form of consistency. If you get sudden post inspirations, then go on and write the blog posts, but don't publish them - yet.